Bono Apologizes For Stunt Putting 2014 U2 Album On Apple Devices For free

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Bono’s memoir “Surrender: 40 Songs One Story” comes out November 1^st and apparently in it he apologizes for the 2014 stunt that put their 2014 album “Songs of Innocence” on all Apple devices for free.

“I take full responsibility,” the singer writes of the backlash, in an excerpt of the book published by “The Guardian.” “I’d thought if we could just put our music within reach of people, they might choose to reach out toward it. Not quite.”

He adds, “As one social media wisecracker put it, ‘Woke up this morning to find Bono in my kitchen, drinking my coffee, wearing my dressing gown, reading my paper.’ Or, less kind, ‘The free U2 album is overpriced.’ Mea culpa.”

• Bono also writes about the band's Live Aid performance, and he is not happy about one particular part of it. "Influential though it was in the arc of our band, I confess that I find it excruciating to watch," he writes. "It's a little humbling that during one of the greatest moments of your life, you're having a bad hair day." He adds, "Now, some people would say that I've had a bad hair life, but when I am forced to look at footage of U2 playing Live Aid, there is only one thing that I can see. The mullet," noting, "All thoughts of altruism and of righteous anger, all the right reasons that we were there, all these flee my mind, and all I see is the ultimate bad hair day."

Source: The Guardian