Cher Featured In New Ugg Campaign
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Cher is featured in a new campaign for the shoe brand Ugg, and it’s already doing wonders for the Australian Footwear company.
The singer is the first famous face to be featured in the "Feel ___” campaign, an ongoing series that Ugg says will feature “icons, leaders of culture and champions of change who inspire generations, promote individuality and evoke emotion.”
Cher’s video has her giving viewers a tour of her home, and talking about watching movies with her mom and how it lead her to want to be in them. She also shares her reasoning behind wanting to always be herself, noting, “I’ve spent a lifetime of people either hating me or loving me.
The campaign just launched earlier this week, and already there has been a 1,280% spike in demand for Ugg winter boots and slippers.
Source: Variety
