Michael Jackson Estate Announces “Thriller 40” Global Campaign

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This year marks the 40^th anniversary of Michael Jackson’s classic album “Thriller” and Sony and the singer’s estate have announced a new global campaign to celebrate the occasion. 

The campaign will feature two fan events, one in Düsseldorf, Germany, November 10^th to 13th, and another in New York City November 18^th to 20^th, with both featuring “specific track-focused experiences, interactive elements, and social and photo opportunities throughout.” 

In addition, there will be private one-time only screenings of the “Thriller 40” documentary in eight cities, and there will be “Thriller”-themed parties to help celebrate the release of the new “Thriller 40” expanded double album, which drops November 18^th. Full details can be found here.

Source: Sony