Rick Astley Re-Teams With Frito-Lay For New Campaign
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Rick Astley is once again teaming with Frito-Lay for their “New Year, New You” campaign. This is the second year Rick has taken part in the campaign, with his hit song “Never Gonna Give You Up” reminding folks not to give up their favorite things in order to fulfil New Year’s resolutions.
"No one should start a new year with a list of things they're giving up, so I've partnered again with Frito-Lay to continue encouraging people to do more of what they love," Rick shares. "The point of Frito-Lay's 'New Year, New You' campaign is that we can still enjoy the things we love while also making choices we feel good about.”
He adds, “That doesn't just have to be about snacking, either. It's an idea that can resonate across all areas of our lives."
- As part of the campaign, Rick and Frito-Lay are asking fans to share what they are "never giving up" in 2022 for a chance to win $1,000. Check out more info on the contest here.
Source: Yahoo Finance
